Sustainable Toys: Turtle & Badger | City Kids Magazine

It's a busy time of year for us magazine editors as we curate our Christmas guides. But there’s enough time to meet the founder of Turtle & Badger, champion of sustainable toys.


Lucy Cuthbert, 28, lives in London with her fiancé Tom. At the beginning of February, she left behind her job as an Events Director to pursue her passion in sustainable and eco-conscious toys. Having launched Turtle & Badger earlier this month, Lucy talks about the benefits of investing in sustainably made toys.


If you, like many, are beginning to take a look at how small changes in your lifestyle could help the environment, it might be time to look at the toybox. As more businesses are pledging to become carbon neutral, a number of design-led toys brands are emerging who are putting sustainability first. It’s all a step in the right direction, says Lucy Cuthbert, Director of Turtle & Badger, an online store championing sustainable and eco-friendly toy brands.


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